Overview

The App provides features to view policy related details, details on other category of insurance policies, perform policy related self-servicing transactions and referral for their friends and family.

Problem Statement

Customers had only option of Web portal for accessing policy related services. There was need for native Mobile App, which would help to increase the Digital adoption of the existing customer. Also using native login authentications, additional security level was provided to the existing customers.

Users & Audience

Tata AIA existing Policy holders & Potential future customers.

Roles & Responsibilities

• Responsible for creating the complete UX/UI of the Tata AIA consumer App
• Co-ordinating with stake holders to understand requirements, existing challenges faced by the product team
• Coming up with Solutions to reduce the friction in user journey while accessing policy related services
• Creating Wireframes, Prototypes & Pixel perfect UI Designs
• Co-ordinating with the Developer to translate the UI/UX designs into HTML’s
• Quality Control of the Designs translated

Scope & Constraints

Tata AIA existing Policy holders & Potential future customers.